Morale Boosting Strategies: A Leader's Guide Published Aug. 26, 2009 By Col. SCott Schubkegel 375th Dental Squadron commander SCOTT AIR FORCE BASE, Ill. -- Low unit morale is extremely expensive. Costs can include generally poor work performance, missed work time, insubordination, burnout and military separation. It follows that it is well worth investing some time and energy into morale boosting strategies. The ultimate goal is to make work more rewarding and enjoyable. Below is a list of strategies that can be used by unit leaders, at all levels, to improve morale. Although many are, not all these strategies are applicable in every unit. Elevate Member Self Esteem Mary Kay Ash, founder of Mary Kay Cosmetics once said: "There are two things that people want: recognition and praise." Whether it is increased morale, better customer service or another positive result, praise and recognition are powerful motivators while also being effective methods of reinforcing unit expectations and goals. A leader's acknowledgement of a member's contribution or achievement can positively influence the perception of their value to the unit. Leaders should personally visit the member in the workplace and sincerely extend their appreciation for their accomplishment or contribution to the unit's mission. One should be as specific as possible about the member's contribution to enhance the impact and shape behavior for the member as well as observers. When one thinks of recognition in the military, they typically think of a formal public show of appreciation: awards ceremonies, commander's calls, etc. While public recognition is great, since it positively affects more than one member, it should not be the only tool used to acknowledge member value. It is also important to note that some people are very shy and actually consider public recognition to be a negative motivator. Thought should be given to customizing the recognition program to each particular unit. One should ask members how they would like to be recognized. Effective recognition can range from a simple verbal "thank you" to the formal presentation of something substantial. Do keep in mind that a program should include awards that have a performance component that is linked to the unit's goals. Additionally, one should take into consideration that the more frequent and proximate to the demonstration of the desired behavior, the more powerful the positive reinforcement effect will be. A few cautionary words on awards: Awards aren't given for doing expected work. They are designated for people who perform well beyond expectations. One should ensure that someone is not given an award they do not deserve. The rest of the unit will resent it and it will degrade both the credibility of the award and unit morale. Some examples of recognition, with a few editorial comments and suggestions, are listed below: Quarterly/Annual Awards - All bases have a formal awards program; the key is using it appropriately. Leaders should submit worthy members as often as possible and take their time when writing packages. Teamwork Award - Nominations for this award should come from peers, not just unit leaders. Education Recognition - Give time off for doing well in educational programs or for completing a degree program. Other - Image Award, Bright Idea/Process Improvement Award, Spirit Award, Fitness Excellence Award, Commander's coin presentation, Birthday/Anniversary cards/Going-away mementos. Build Team Unity Building team unity is a second overarching strategy for boosting unit morale. Leaders can build team unity by using two related modalities: building social ties and establishing unit identity and pride. Unit functions are still the bread and butter for building social ties. The key is making them enjoyable and interactive. Leaders should strive to have at least one function per month and dedicate some time away from duty time at least once per quarter. One should not forget to invite family members, when appropriate. Families who are well connected to the squadron are more likely to support members in their mission. Some examples of unit functions, again with a few editorial comments and suggestions, are: l uncheons, BBQs, picnics, dinners, cook-offs, offsite outings--be creative. How about going canoeing or having a "taste of the unit" cook-off? Unit PT - Mix it up and make it fun. Kickball, volleyball, yoga, etc. can all be enjoyable. Fundraisers - Pie-in the face contest, Services auction, Bake sales, etc. Team-building Days - Incorporate creative and fun activities. Establish Unit Identity and Pride Leaders should build on unit heritage. One should put someone in charge of bringing a camera to formal and informal unit functions. Display in the unit, and post on a shared drive, representative photos, including an annual group photo. If the unit doesn't already have a mascot and logo, create them. Hold a contest and reward the best designs submitted. Use them on awards, coins, etc. Likewise a unit slogan should be established. Two of my personal favorites are: "Putting the bite...in the fight" and, "Intel...we know stuff." Use of the slogan at awards ceremonies, graduations, etc., in a loud and proud manner, should be encouraged. More on coins; the presentation of a "Commander's Coin" is a powerful motivational tool - use it. Lead A final strategy for boosting unit morale is simply to effectively and compassionately lead. Effective and compassionate leaders foster happy subordinates. Foremost, leaders should take care of their people. This includes "knowing them." helping them in times of stress, providing them with "top cover" when needed, mentoring them, empowering them, showing them respect, and giving them "family time off" when you can. One of the strongest morale builders a leader can directly provide is to be a team-player and role model them self. Unit members will notice and respond favorably. Some guiding tenets include; be fair, friendly, polite and composed. In addition, always have a positive attitude and project such... smile--it is infectious and makes people feel good. Finally, do not be afraid to show a sense of humor. I will close with a quote from E.M. Kelly: "The difference between a boss and a leader. The boss says 'Go!' The leader says, 'Let's go!'"