AAFES changes name of exchanges Published Sept. 22, 2010 By Air Force News Service DALLAS -- When the Army and Air Force Exchange Service unveiled its new brand at Tinker Air Force Base, Okla., Sept. 17, it ushered in a new era for exchange shoppers far beyond the plains of Oklahoma. The upgrade is happening everywhere the exchange has a presence, including shoppers' mailboxes and computers as the website changes to www.shopmyexchange.com and advertisements, tabloids and catalogs display a brand new 'X' logo. "The 'X' simplifies the many terms Army and Air Force Exchanges have been known as throughout the years," said Chief Master Sgt. Jeffry Helm, the Army and Air Force Exchange Service's senior enlisted advisor. "This endeavor marks the end of post exchange, base exchange, AAFES, 'AFEES,' PX and BX confusion. Now, the 'exchange' stands ready to meet all authorized shoppers' needs." "Even though there's a new look, customers around the world will still receive the same competitively-priced products and tax-free shopping they've come to expect from their exchange benefit," he said. "Regardless of the appearance, the benefit remains the same."